Organic Snack

Client: ARCA International
Industry: Snacks
Service: Name / Brand Identity / Packaging

Ever since Deep River was founded in Connecticut, USA, it has been built as a rewarding company that cares about its people and does the right thing. Deep River Snacks fries are made only with the best natural ingredients, never anything artificial.

The brand wanted to introduce two products in two new business lines: Tortillas and Chifles. IZINIO redefined the strategy byining the brand as a Master Brand and focusing on highlighting the premium qualities of the product. This new experience enabled the brand to reach new target groups with products more connected to a healthy trend in the case of tortillas and a new snack such as the peaches, a new flavor for the North American market that does not know these tropical products, this without leaving the brand architecture that already identifies it.