The perfect idea

Client: Woma
Industry: Flowers
Service: Name / Brand Identity / Communication Strategy

Woma came from the idea of having a flowershop with export product. The public was not used to seeing flowers of this type and size so I generate a great impact on the medium. We designed a visual identity from her name, which communicated her positioning of "special moments" and "female confidence" through a new stylish brand. This concept formed the basis of the new communication scheme and was designed to act as the essence for the brand. This was combined with product photographs in a sophisticated imaginary along with a palette of pastel and gray tones to complete a simple and elegant identity.