Creating the Future Now

Client: XIY
Industry: Digital
Service: Name / Brand Identity / Digital

XIY specializes in media planning on the Internet and Pay TV and is the representative of Facebook in Latin America. The previous mark had stalled as unrecognizable and difficult to read. We developed a brand narrative: "create the future now". This would serve as the anchor for the redesign and launch of products and services. We keep the original usage of the three letters, but we put them in code to mean technology, and we use bright gradients to represent the energy of teamwork.